One of the greatest challenges that companies face is that of persuading their customers to buy from them, particularly as business becomes ever more competitive.
Sales people build fantastic relationships; your customers really like you: you have excellent products and services; your customers seem really impressed and can see they need what you have to offer.
But when you are asked to put together a proposal, quotation, estimate or tender for some reason they don’t buy.
Customers always buy from the company that they feel offers the best value for money – this feeling generally comes from the supplier who does the best job of explaining what they have to offer in terms that the customer feels are best for them.
There’s a skill involved in being able to translate fantastic customer relationships, products and services into compelling documents and presentations that make your customer want to buy from you; something we can help you with.